Allur'

Fashion

Motion graphics for the launch of a new collection. The client needed a stand out visual to convey that something exciting was in the works - but did not have much visual material to represent that.

This design used animated garment sketches to represent a work in progress, even as it introduced the signature silhouettes from this traditional Indian collection. Taking ahead the garment designer’s hand drawn art added a personal touch to this collection.

Designed 2020

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