Signed, sealed, delivered
FOI
Food & Beverages
The brief for this was to keep it classic. As a new brand in the market, the goal was to create an identity easily recognisable in a saturated market. Distinct from the other players, without taking the consumer too far out of their comfort zone.
The client was keen on showing real fruits on the packaging, so I teamed up with an illustrator to create organic labels where the images do the talking. Icons helped organise the mandates, which were later carried across the brand identity. Colour differentiation was used as the product list expanded.
Designed 2021
